Become Strives To Improve On-Line Shopping

Become Strives To Improve On-Line Shopping Also Finds Pre/Post-Purchase Research Info by Daniel P. Dern (dern@pair.com) Vendor: Become. Inc. Product Name: Become Shopping Price (MSRP): Free Web-based Shopping/Research Availability: Now Product URL: www.Become.com Tech Requirements, if any (e.g. XP, Windows Mobile) Web browser, may work better with Javascript, cookies Shopping for products online can be simple -- if you already know what you want and where you want to get it from. Become.com, founded by MySimon creators, is trying to improve the online shopping experience with a variety of value-add services, like also finding web-based product research -- product information, buying guides, forums, reviews, and other useful information -- for pre-purchase research, or after-the-fact product support. The booth demo at the recent Ziff-Davis Digital Life Expo (www.digitallife.com) was impressive enough and made it look easy; however, my at-home trials were less satisfying. Become found what I was looking for, offering...