Just as Google was an upstart 10 years ago and now is the dominant player in the search-engine world, Apple has reinvented the cellular phone market with it's all-in-one-gadget-you-can-call-mom-on.

And now it appears that ten million people have joined the revolution of iPhone junkies. Just as the Crackberry changed us into carpal-tunnel maniacs with our thumbs flying across keys smaller than we could have imagined they would hit, the iPhone has us fumbling across a bad keyboard and sending our messages with spelling only a third grader could love.

But that hasn't stopped us. Ten Million. Think about that. In a mere 15 months they have not only dominated a market but changed how people communicate. While Google talked about a phone, Apple jumped up and applied their legendary industrial-design skills to give us a communication device.

What they did on a business level is amazing. With one device, they entered and took over four markets...the PDA, MP3 Players, Smartphones and Wi-Fi Devices. They also introduced the mass market to cloud computing with the Mobile Me package. They have created a mini-economy by presenting application developers both a platform, market and storefront in the iTunes stores. Essentially, they have done in little over one year what every business aspires to do: become synonymous with the item they sell.

And they did it in a crappy economy.

If I sound like a zealot, I really am not. I am just an admirer of flawless execution whether in craft, sport or business. Apple and the iPhone is the stuff of business legend and as new challengers come to the market (vis-a-vis Android) it'll never resonate the same way. We'll always recall when the iPhone launched, the lines wrapping around corners, the novelty of staying up late into the night setting it up just right, and that first call to mom.

And that first thumb-mangled text message...