Thursday, September 06, 2007 1:03 PM/EST
Shel Israel, a consultant under contract with SAP, used some very social media-like techniques (and Web 2.0-type technologies like blogs and wikis) to solicit responses -- global responses, that is -- to an SAP-commissioned survey on, well, social media. What's interesting, as Israel points out in his blog, is how a survey that started out with the concept of using traditional research methods took on a life of its own through the use of social networking.
Wednesday, June 20, 2007 2:52 PM/EST
Sitting in the hallway outside the press room at the Web 2.0 conference here in Boston I noticed this fresh-faced looking kid wearing blok-square glasses and a blue shirt with Apatar embroidered across the back, pacing up and down in front of me. Haltingly he took a stab at conversation when I opened my banana. "Healthy lunch," he said. "Fast lunch," I said, looking down at my laptop to indicate my busy state of being. A good 10 minutes went by and I noticed the kid again, pacing, trying to catch my eye. I even felt a minute of panic, like maybe he was someone I should be concerned about, some sort of stalker. Turns out he just wanted to pitch me about his company, Apatar. The company develops software to help business users, database administrators and mash-up developers to move data in and out of a variety of data...
