Everybody Gets 15 Minutes
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In case you haven't heard, something funny went down this week at Yahoo's Brickhouse office in San Francisco, only a few blocks away from us here at eWEEK. Check out this flyer: My friend Teresa Aguilera is the gal who created it. Teresa's been doing some contract work with Cake Financial and she was asked to drum up a quick flyer announcing the investment startup is hiring. Cake Financial is located in the same building as the Brickhouse office, and obviously, is looking to make some serious lemonade out of Yahoo's lemons. Between the announcement that Yahoo would layoff 1,000 employees on Tuesday and the ongoing drama with Microsoft's relentless pursuit of purchase, one can imagine many employees must be fraught with anxiety. And Cake Financial, from what I understand, wasn't even trying to be cheeky in letting its fellow building tenants know, if needed, it had positions open. What I love most about this story though, is even before Teresa even got to the part about the unexpected fame that flyer has since sent her way, she heavily prefaced how the flyer was hastily created. There is nothing fancy about it. Teresa is a fashion designer in addition to being a graphic designer, so the aesthetics of the flyer is important to her. So while the rest of the world is having a good laugh at Cake's rather innocently placed "wanted" ads, Teresa is spreading the word that this flyer in no way, shape, or form should be seen as testament to her designing capabilities. I've seen her work. I concur. Also in my fame sector this week, Valleywag dinged an acquaintance of mine. Well, some would say two acquaintances of mine. See, Chris Lindland is friend of mine who a couple of years ago took the age-old corduroy pattern and turned it sideways. So, instead of corduroy, he ventures to say he peddles Cordarounds. Get it? Well, some people do. And some people don't. Or they get it, but they don't like it. Valleywag certainly leans toward the latter and lavished some of its signature snark on the Cordarounds brands for a recent marketing campaign Chris concocted for Valentine's Day. Titled "Karen the 13th" the marketing campaign's kernel was that Karen Palmer, a lovely young lady who I am also pleased to call my friend, was without a date for Valentine's Day. So she does what any young girl on the make does, she visits a caricature artist to sketch the man of her dreams and lets the search begin. With the Cordarounds logo always in plain view, the world was kept abreast of Karen's progress via short videos posted throughout the day on Facebook. Well, Valleywag didn't really take to the " viral marketing campaign" or the pants. Karen considered writing a respond to Valleywag's editor to clear up any misunderstandings that the stunt was anything but just that, but I insisted my blog gets way more traffic, so here goes: "Honestly, the day was just all in good fun. Was it a chance for Cordarounds to market themselves? Sure, in a way....but it was really just a joke--and no one on our end was taking it that seriously. Did I really think I was going to meet the man of my dreams? No. Did I think it would be a funny experience? Yes. Heck, I got to ride a Segway for the first time. As for the comment that my instructions to our artist were confusing, I would challenge ANYONE to describe the mate of their dreams to a caricature artist (that's what they are--a CARICATURE artist) and see what they come up with." You heard it here first. Finally, I'm definitely excited about a new Lenovo Thinkpad being sent my way next week. The Thinkpad X300 is another super slim notebook biting at the heels of the MacBook Air and is scheduled to receive its official unveiling on February 26. From what I understand, it's not as small or skinny as the MacBook Air, or for that matter, Toshiba's Portege R500 series, but at a smidge over three pounds it's still a very slender machine. Plus, it comes with more ports than the Air and will only be configured with a solid state drive (an interesting shipping decision to say the least). I hope the rest of the notebooks out there don't start developing body image issues with so much slimness going around. Remember, no matter what's on the outside, it's always the inside that really counts. And bigger can sometimes mean better. |