Winners and Losers in Job Search Game
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Nearly by default, once a job-seeker gets their resume tuned up and cleared of embarrassing gaffes, the next place they go is to one of the big job boards to get it out there. But where do they start? Are their some boards that have a better return on investment than others? Such statistics are all but impossible to track down, but a report released by Hitwise, an e-marketing research firm, finds that some job boards have much more traffic and market share than others. For example, while CareerBuilder.com is still in first place, with 12.96 percent of U.S. employment site visits in the last week of January, its share is down 6 percent from the year before. Considering what the company spent on SuperBowl ads (that were largely deplored,) this is not a promising sign. Meanwhile, Yahoo's HotJobs, in a close second place with 11.18 percent of visits, has nearly doubled its market share in the last year, up 84 percent. [Insert your best Yahoo employees looking for a better gig joke here.] Meanwhile Monster, evidencing even more trouble for what was once the biggest name in online job boards, holds only third place in market share, at 4.32 percent, down more than half (52 percent) from the year before. Even in the fourth and fifth place spots, there was no shortage of drama. Job.com is right on Monster's tail at 4.11 percent of the market share, up 42 percent from last year and Indeed.com is just as close, at 4.07 percent has nearly doubled its presence in the last year, up 92 percent. |
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Comments (4)
Do you realize there is no way to email the url of one of your articles to a friend--unless maybe it is via creating an account on one of your cryptic, undefined services (del.icio.us or digg.com), and I'm not about to do that unless I know what they are... and maybe not then. This short-sightedness limits the appeal and the readership of your site.
Posted by JH | February 14, 2008 4:17 PM
Hmmmm...How about PermaLink?
Seems to work for me...
Posted by SetiRich | February 17, 2008 4:25 PM
I had no problem e-mailing the url to my home account from my work account. Maybe it is some filter in you or your friends account.
maj
Posted by Mark Jenkins | February 18, 2008 8:34 AM
My $0.17 (was $.02 but for inflation):
I recently changed job search engines from Monster to Dice.com. Not trying to plug Dice but Monster, after over 3 years of being listed there, produced very little in the way of useful job information, contacts, or interviews for me.
Using Dice, I literally got a dozen or more contacts from recruiters, at least five (with a couple more in the works) interviews (or at least scheduled interviews, as they haven't all come to pass yet), and two job offers. And that was within ONE WEEK[1] of posting to Dice.
Post to Dice, Feb 6. Two job offers by Feb 18. Okay. twelve days for two offers. But the first offer was within a week, on Feb. 14. Okay, so that's eight days. But you get the idea.
Wow.
So, maybe thats why Monster ain't doing so well? It doesn't work? Could that be it?
Well, YMMV, of course.
[1] I double checked dates, and actually it was more like, within TWO weeks.
Posted by JDS | February 19, 2008 1:41 PM